We’ve all been there: tapping our fingers on our desks, questioning how we’ll fill our content material calendar for the month. The straightforward resolution could also be to supply concepts from rivals or plug a number of subjects right into a key phrase analysis device and see what comes up.
That is in no way a nasty course of, and sourcing concepts from rivals could be an environment friendly and efficient technique. Nevertheless, different strategies exist which can be typically underrated.
On this article, I’ll discover inventive methods to supply new content material concepts that can seize your viewers’s consideration.
Word: This text consists of feedback shared in my #SEOchat on Twitter about content material for search. To hitch the enjoyable, observe #SEOchat every Thursday 1-2pm EST.
Boards like Reddit and Quora are superior locations to seek out subjects your viewers is concerned about. Threads provide you with perception into the highest questions persons are asking. Plus, the feedback generally is a gold mine to know the language and sentiment round these subjects.
Search “[forum] [topic]” to seek out related threads. On Reddit, you may type feedback by Finest, New, Controversial and extra. Sift via the rocks to seek out some gold.
2. Buyer suggestions
Your individual clients are among the best locations to supply content material concepts. I imply actually, who higher to ask?
Ask your viewers what subjects they’re concerned about, and what they wish to see extra of from you. You are able to do this in 1-1 interviews, group brainstorms or ship polls to assemble suggestions. One in all my favourite ways: use social media to supply content material straight out of your followers.
3. Gross sales/buyer assist groups
Should you don’t have private relationships along with your clients, no drawback.
Inside groups that work with clients could be an equally useful useful resource! This could embrace buyer assist, gross sales, market analysis and extra. Arrange a name or begin an inner chat to debate FAQs, frequent ache factors and different suggestions. Get able to take some critical notes.
A1 We frequently use Basecamp to brainstorm since we’re all distant. Having a various group, with totally different pursuits and totally different backgrounds working collectively can imply a cross-pollination of concepts, which will help fascinating concepts and content material develop. #SEOChat
— Invoice Slawski ⚓ (@bill_slawski) June 24, 2021
Tip: Ship over an agenda beforehand to offer your workforce an thought of what you’ll be asking. This offers them an opportunity to brainstorm and may get the ball rolling a bit quicker within the assembly.
4. Trending subjects
One thrilling tactic to write down content material that performs is to easily be the primary to market.
Utilizing developments to supply content material concepts will help you determine up-and-coming subjects that your rivals could not even concentrate on but. Just a few locations you may supply these concepts:
Google TrendsExploding TopicsBuzzSumoPinterest TrendsYouTubeGoogle Information
Tip: Your rivals have entry to the identical instruments as you do, so don’t depend on pattern instruments alone to supply these concepts.
Together with your workforce, brainstorm subjects that could be trending based mostly on world occasions, popular culture, and many others. Throughout the pandemic, we helped our shopper write profitable content material about digital physician’s appointments. This concept got here from a superb old style brainstorm.
5. Overview top-performing content material
Time to move to the last word treasure trove: your individual information. Overview your top-performing content material from the previous 3-6-12 months. Discover commonalities within the content material that’s been working to see if there’s a possibility to create extra.
Is there a standard matter that you simply haven’t absolutely coated, or a profitable format you may scale?
For instance, trying again at my shopper’s prime performers rapidly revealed a preferred format: quotes posts. We researched “quote” subjects we hadn’t coated but that had been related to our viewers and set to work.
Up to now couple of years of making and updating this content material, we’ve seen a pleasant improve in site visitors to our “quotes” articles:
Proof that generally, creativity doesn’t must imply reinventing the wheel. The trick is discovering new methods to remain the course.
6. Article feedback
A1: I really simply created an entire FAQ/Q&A piece on a website utilizing weblog remark questions/clarifications from supporting matter weblog posts. I don’t know why its taken me this lengthy to determine that out…. #seochat
— Carrie Hill 🗺️🎙️ (@CarrieHill) June 24, 2021
Y’all. COMMENTS. Persons are extra keen than ever to share their ideas and opinions. Improbable content material concepts could also be hiding within the depths of articles you’ve already written.
Overview feedback by yourself articles and in your rivals’. You should use crawling instruments like Screaming Frog and Sitebulb to rapidly discover articles with probably the most feedback, so you will get an thought of the place to begin.
And let me inform you, this effort is price it. Just a few months again, I used to be sifting via feedback on my shopper’s article about get properly quickly playing cards and located this gem:
Digital get properly playing cards – genius!
Along with discovering content material concepts from feedback, it’s also possible to use feedback to enhance your content material after publishing. I name this tactic suggestions optimization, utilizing your reader’s feedback to enhance your content material.
(Simply by implementing standard options within the feedback, natural site visitors to our prime article elevated +21% in a single month. The entire thing took like, twenty minutes).
7. Social listening
A1: I get tons and plenty of concepts from social listening. You should use particular SL instruments, or simply be concerned on social as a lot as you may. Additionally, FB teams are standard for folks to ask questions and are nice for locating content material inspiration.
— Crystal Ortiz 🐉 (She/Her) (@Crystal3Ortiz) June 24, 2021
Social listening is a tried-and-true means to find contemporary content material concepts. Studying what your viewers is saying on-line can reveal what they care about and the way they speak about it.
You should use social listening instruments to automate the method, or you are able to do analysis manually by trying up hashtags or key phrases. Pay particular consideration to posts that generate numerous buzz, or show a powerful emotion (whether or not constructive or detrimental).
For instance, a seek for #cooking on Twitter sparks an fascinating content material thought straight away:
A fast Google search reveals hordes of alternatives round this matter:
Your content material calendar could possibly be set for the month with these wildcard content material concepts alone. This sort of content material helps you to reuse one define, so you may spend extra time writing and fewer time planning.
8. Google’s search options
Google’s personal search options present an environment friendly manner to attract inspiration from associated searches. A fast Google search can present dozens of contemporary content material concepts!
Autocomplete – Sort your matter into Google and click on earlier than and after the textual content to see what different queries pop up. Strive these search operators that will help you broaden the concepts from autocomplete. Associated Searches – Overview comparable searches listed beneath the search outcomes.Folks Additionally Ask – These associated questions can present a slew of name new content material concepts.
Final however definitely not least, evaluations are affected by nuggets of knowledge to enhance or promote your services or products. Head to Google My Enterprise, Amazon, Fb (or any buyer evaluate website) to spy by yourself evaluations and your rivals’.
Oh I simply discovered some nice ones in my rivals 1star evaluations too! So many locations for nice content material concepts!
— It’s Jess! (@jgirardi_) June 24, 2021
Tip: Pay particular consideration to the 1-star evaluations. Study what will not be working to your viewers so you may tackle these points. As an example, if a reviewer says a product is just too costly, you would write content material round the best way to make it cheaper or why it’s price the additional cash.
In fact, you may flip the script and take a look at the 5-star evaluations to see what’s going proper. If a reviewer loves that your product is pet-safe, that could possibly be one thing you play up in your product names, descriptions or articles.
Should you strive even a number of of those concepts, you might be certain to stroll away with content material concepts. Simply be certain to doc your analysis so no Eureka second will get left behind. And with that, have enjoyable diving in!
Opinions expressed on this article are these of the visitor writer and never essentially Search Engine Land. Employees authors are listed right here.
About The Writer
Abby Reimer is a senior search engine marketing analyst at Uproer, the place she develops search engine marketing and content material methods for e-commerce and expertise purchasers. By day, Abby’s passions embrace content material technique, aggressive evaluation and shopper coaching. Exterior the workplace, cooking, yoga and studying a superb e book take over. Her profession dream is to make search engine marketing extra accessible for entrepreneurs of all expertise ranges. She believes wholeheartedly that higher search outcomes are higher for everybody.