Google Posts for verified knowledge panels going away

On July 20, 2021, Google will discontinue the flexibility for these with verified information panels to make use of Google Posts. To be clear, this solely impacts verified information panels, not the native Google Posts you handle inside Google My Enterprise.

The discover. Google has been emailing those that have used this function up to now to inform them that, beginning on July 20, 2021, “you’ll not have the ability to create new posts through Posts on Google or use the authoring software to make updates to the information panel.” Nonetheless, you may nonetheless obtain your posts and save them domestically if you would like.

Here’s a screenshot of this discover from Lily Ray:

What it appears like. Here’s a screenshot from Jason Barnard oh the way it presently capabilities:

Historical past. In 2017, Google started permitting some sports activities groups so as to add Posts to their information panels. The corporate then prolonged this function to musicians and artists in 2018. Quickly after, Google added verification for information panels, which opened up the function to extra entities.

Google My Enterprise. As a reminder, that is separate from how Google Posts work inside Google My Enterprise. Google Posts don’t appear to be going away for native enterprise panels.

Why we care. Should you used Google Posts in these information panels to speak to searchers about updates, modifications or new occasions, you must know it’s being discontinued. Google can be providing you with 30 days to obtain your Google Posts historical past, so if you wish to reserve it, ensure to obtain the info.

About The Creator

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming workforce for SMX occasions. He owns RustyBrick, a NY primarily based net consulting agency. He additionally runs Search Engine Roundtable, a well-liked search weblog on very superior SEM subjects. Barry’s private weblog is known as Cartoon Barry and he will be adopted on Twitter right here.

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